Energy Drinks The Energy Drink - 1548 Words

Monster Energy Drink Over the years, energy drinks have been a phenomenon. Since 1997, when Red Bull became a sensation, the consumption of energy drinks has been at an all-time high. Currently, the energy drinks is a billion dollar market, with the U.S sales of Red Bull and Monster beverages totaling 4.5 billion dollars in 2016 (Statista, 2017). Other energy drinks in the market include Rock Star, Cocaine, Amp, Full Throttle, and Rip It. Generally, Malinauskas, Aeby, Overton, Carpenter-Aeby, and Barber-Heidal (2007) note, â€Å"A number of energy drinks are designed to give the consumer a â€Å"jolt† of energy provided by the combination of stimulants and â€Å"energy boosters†, including caffeine, herbal extracts such as guarana, ginseng, and ginkgo†¦show more content†¦The sugar content in the energy drink is estimated to range between 21g to 34g per 8 oz. Thirdly, there is taurine. Taurine is one of the most common types of amino acids that are found in the body. It is critica l in the process of regulating the level of water and body minerals. Further, it is essential in supporting the proper development of the brains and the enhancement of athletic performance (Meeusen, 2014). The amount of taurine that is often consumed in the energy drinks is higher than those obtained naturally from the normal diet such as seafood, meat, and milk. Other ingredients that are frequently applied in the production of the Monster energy drink include ginseng and vitamins, especially B, and other additives. Target Audience of the Monster Beverage The main target audience of the energy drink is athletes, male teenagers, and younger adults’ belief of enhanced energy levels, and as a result, more companies develop and market the energy drink to this segment. Too, this is noted by Harris and Munsell (2015) who state that energy drinks are targeted to youth between 18 and 34 years. Also, it is noteworthy to state that athletes form a substantial percentage of the consumers of the drink (Vartanian, Schwartz, Brownell, 2007). In marketing to this segment, there is a belief that the contents of the drinks suit the needs and interest of the athletes due to their capacity to boost performance. Even though the marketing is skewedShow MoreRelatedEnergy Drinks1798 Words   |  8 Pagesquickly it could all slip away. His display of more than 200 energy drinks represents the success he s earned in an industry that s more likely to send intrepid entrepreneurs into bankruptcy than into Donald Trump s tax bracket. About 80 percent of these are gone, he says proudly. Most energy drinks fail in six months. Benedict is the founder, owner and CEO of Greensboro-based Source Beverages, a thriving energy drink company with expected revenues of $2 million this year and distributionRead MoreEnergy Drinks2397 Words   |  10 PagesISLS 4301 - Section 5 Energy Drinks Research By: Maram Balubaid, Rahmah Bukhary, Sara Al Akel, Haifa Al Akel and Basma Salah Energy drinks Energy drinks are drinks that don’t contain alcohol, and often lightly carbonated. They are designed to give the drinker a burst of energy by adding of a number of ingredients, most notably caffeine. They are mostly found in grocery stores, corner stores and gas stations, usually displayed beside the soft drinks, juices and sports drinks. The study, publishedRead MoreSports Drinks And Energy Drinks711 Words   |  3 Pagesadvertisement sports drinks and energy drinks claim they can do it all like weight loss, improve endurance, and develop better concentration. The question posed is do either sports drinks or energy drinks really do what they claim to do, and if so which one works best? First off, sports drinks and energy drinks may overlap however, they are not the same thing. Sports drinks such as Gatorade and PowerAde have been popular with athletes for decades. Historically sports drinks were specifically createdRead MoreEnergy Drinks Essay1231 Words   |  5 Pageshave a substantial lack of energy. Usually people who do not take care of themselves tend to eventually get more tired by mid-day and as their day goes on. A simple solution would be to go to bed earlier and eat better foods. However, our society has become very lazy, obese, and have started to take the easy way out over the years. Instead of eating better and trying to get more sleep, people drink energy drinks as an easy and fast way to get a boost of energy. Energy drinks have been around since theRead MoreThe Problem Of Energy Drinks Essay1300 Words   |  6 Pagesawake. Energy drinks have many untested contents within the drink that aren’t tested or regulated by the U.S. Food and Drug Administration, deeming it unsafe for consumption. The FDA needs to test the effects of the combined contents of an energy drink and draft regulations so that the public can make more informed decisions about its consumption. Energy drinks have undeniably meshed into the subculture of any US college campus. College students who consume copious amounts of energy drinks claimRead MoreEffects of Energy Drinks1114 Words   |  5 PagesAre Energy Drinks Safe? Whether it is a long night studying or just not ready for the day, college students choose to drink energy drinks to get full energy. These highly caffeinated drinks come with stimulating names such as Red Bull, Monster, Full Throttle, or Rockstar. Although these drinks are marketed as a healthful stimulant, consumers should be aware of the potential side effects, as they can be very harmful to one’s health. Energy drinks are beverages whose producers advertise thatRead MoreThe Consumption Of Energy Drinks1538 Words   |  7 PagesReality is most Americans have consumed an energy drink or at least know what energy drinks are. Their popularity on the rise energy drinks such as Red Bull and Monster are the hottest-selling component of the beverage industry, but experts in the medical field are warning the population about the possible health hazards they pose and demanding for better regulation. The highest consumers of energy drinks are adolescents and they are mostly likely to abuse the consumption of the beverage. With theRead MoreEnergy Drinks Market1705 Words   |  7 Pageshow the Energy Drink market is segmented according to demographic, geographic, psychographic and behavioral variables. The Energy Drink industry which is dominated by Red Bull and V energy drinks is worth 151 million dollars and is growing by 47% per year. Energy drinks is the fastest growing category in the sof t drink market. I have chosen three different companies in this report to analysis which segments they target, Powerade, Red Bull and Coca Cola. Red Bull is the market leader in energy drinksRead MoreThe Market For Energy Drink950 Words   |  4 Pagesfor energy drink has continually been questioned about it health concern. A company can benefit by introducing a healthier option to get energy and have a more active day. When energy drinks first came on the scene they exploded like a new phenomenon, which made consumer feel like new-elevated being. Companies like red bull and rock star brought slogan that increased the energy drinks popularity and made it into a billion dollar industry. With all the scrutiny that has been attacking energy drinksRead MoreEnergy Drinks Market1259 Words   |  6 PagesEnergy Drinks - Red Bull What are energy drinks? Cola and coffee drinks have long been promoted and known as energy drinks - meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80s was one of the early entries in the energy drink market, with double the caffeine of normal colas, it was marketed towards teens and college students as a way to get an energy edge and keep you awake and energized. Their slogan, in fact, was twice the caffeine. Jolt