Strategic Management Case Studies Marketing Essay

strategic Management Case Studies merchandising Essay1.1 What argon the key differences between the two accounts of Hondas entry into the US merchandise?1The first cocktail dress is narrated by The Harvard Business School establish on the Boston consulting (BCG) Report whereas the r knocked out(p)ine parapraxis, An Insiders Account of Hondas Entry into the US market is a direct narration recorded by Richard Pascale.The BCG give out explains on the Honda Company as a matured demarcation and a mix of its competitors in the US. As af unattackableed in the suit Hondas competitors were Harley-Davidson, BSA, Triumph, Norton, and Moto-Guzzi. Whereas, the second case enlightens how the ships company initiated from scratch and its journey by means of and through the serious quantifys.Richard Pascales hold explains the ch all in allenges that the company went through during its commencement, such as difficulty in acquire funds treatment of the motorcycle dealers was discourteo us, while in the BCG article no challenges were mentioned.The BCG report emphasizes more on the Hondas in-depth look into and development department for casing having more stave as said in the article, the RD was staffed with 700 designers/engineers, increase in the production level as a result more investiture in the RD department. While the second case doesnt explain anything with regard to the research and development since it is taking the crinkle at an initiative level.The BCG report highlights buttocks merchandiseplace in general whereas the second article explains target marketplace in details as said in the case, the company chose Los Angeles as the location whereby their target market consisted of second and third generation of Nipponese community.Richard Pascales article clearly identified the companys products offered to the market as stated in the article the products were 50cc, 125cc, 250cc and 350cc machines while in the first essay explains the general ever ywhereview of the companys products.1.2 consultation AND BIBLIOGRAPHY honor open mention telephone number wing listingReference type1Herbert Rotters former Goldwing page former Yamaha Virago 1100 page, Personal Homepage, Honda Motorcycle 350 CB figure of speechhttp//www.porzellanpuppen.at/hpbikes/bikeenglish.htmelectronic ascendent all overlie Page jut out2Greenwich University run-in get going The Honda Effect, Case discover Scenario. memberBibliographyhttp//www.google.com movement STUDY 2- LAURA ASHLEY22.1 lay out Laura Ashleys stakeholders using a power/interest matrix.3Stakeholders are individuals, groups or organizations who are affected directly or indirectly by organizations goals, objectives, actions and policies.4Stakeholder compendium is a tool procedured to recognize the stakeholders and investigate their needs as they are the ones who are preserveed with the actions taking place within the organization. The aim of this epitome is to set the stakeholders interests, concerns and manage relationships with them.The method used to access stakeholders is Mendelows Stakeholder Matrix which has two dimensions Power and pursuit with four quadrants.5Interest talks about the stakeholders concern towards a stray whereas power talks about the control over the project.PowerAMinimal travailB pull through consciousCKeep SatisfiedD get a line PlayersLow spunkyFigure 1Low gameInterestMinimal Effort people who need to be observed without boring them with unnecessary communication.Keep Informed people who need to be informed sufficiently, talked and make confident(predicate) that no major issues take place. They puke help with the developing the project details.Keep Satisfied people who need to be head pleasant with nothing much that would bore them whilst comprehending of the assignment.Key Player- people who must be associated and satisfied with the efforts made.6Laura Ashleys stakeholders are Analysts, capital of the United Kingdom Stock Exchange Market, Malayan joined Industries (MUI) luckholder Dr. Khoo, Customers, Government and Suppliers. It is subjective that the stakeholder focussing should be conducted so as to know each stakeholders level of power and interest a ample with their disturb on the company. However it is sometimes difficult to locate all companys stakeholders in one frame as in the case of Laura Ashley.Beneath is the accede, of the Stakeholder defend showing the strategies that are applied for Laura Ashley.StakeholdersPowerInterest schemaAnalystsLondon Stock Exchange MarketDr. Khoo extravagantlyHighKey PlayersCustomersHighHighKey playersGovernmentHighHighKey playersSuppliersHighHighKey players dining table 1Below is the Power/ Interest matrix showing Laura Ashleys Stakeholders.PowerAMinimal EffortBKeep InformedCKeep SatisfiedDKey PlayersDr. KhooCustomersGovernmentSuppliersLowHighLowHighFigure 2Interest2.2 REFERENCE AND BIBLIOGRAPHYReference bodReference listReference type3Vintage Verity A doring all things vintage, retrospective and overmatchright quirky Laura Ashley logo Imagehttp//vintageverity.wordpress.com/2008/02/27/cath-kidson-v-laura-ashley/electronic man-made lake Cover Page Image4Business Dictionary, An Ask.com return, explanation of Stakeholderhttp//www. dutydictionary.com/definition/stakeholder.htmlJohnson et al, 2009, fundamental principle of outline description of Stakeholder, 1st edn, page 90.electronic Dictionary phonograph record5Wikipedia, October 16, 2008, Stakeholder Analysis, Wikipedia Encyclopedia,http//en.wikipedia.org/wiki/Stakeholder_analysisBaBou, meet 9th, 2008, Leadership Champions, What is Stakeholder Analysis? Part 1 comment and aim of Stakeholder Analysis,http//leadershipchamps.wordpress.com/2008/03/09/what-is-stakeholder-analysiselectronic Encyclopediaelectronic Source6 oral sex Tools Essential Skills for an excellent career, Winning Support for your Projects, Stakeholder Analysis Mendelows Stakeholder Matrix,http//www.mind tools.com/pages/article/ bleakPPM_07.htmBaBou, March 10th, 2008, Leadership Champions, What is Stakeholder Analysis? Part 2 Mendelows Stakeholder Matrix,http//leadershipchamps.wordpress.com/2008/03/09/what-is-stakeholder-analysis/Electronic SourceElectronic Source7Greenwich University Course Work Laura Ashley, Case Study ScenarioArticleBibliographyhttp//www.google.com grammatical case STUDY 3- APPLYING A BALANCED SCORECARD73.1 What arguments would you use to persuade an organization to adopt the fit lineup approach?8A equilibrate scorecard (BSC) is a tool that is used to measure a companys business activities in relation to its vision along with its strategies. It provides managers a complete cognition of the business performance.9Figure 1Usually when organizations measure performance, it is the pecuniary area that is minded(p) more attention while the rest of the aspects are not taken much into consideration. It is therefore important that organizations should pursue in usi ng the equilibrate scorecard.10Below are some of the benefits which the organizations will gain.One of them world a source of direction since it guides the caution as wellhead as helps identify what needs to be measured in order to accomplish organisational goals which will in return act as a free-enterprise(a) payoff for the firm.With balance Scorecard, firms are able to determine both financial as well as non-financial measures. As said in the case study, the balance scorecard was to combine three invigorated sets of measures with the customary financial ones, embracing the customer, learning and growth, and internal issues such as quality advancement and monetary think of control. fit scorecard allows firms to develop as well as expand so as to align new organizational strategies, as said by Mr. Hofmeister in the case study, it gives us amend and better alignment (between all operating units) and focuses attention on whats important and on results.Through the balanced s corecard, organizations are able to the compare past populate in order to improve its performance which will help expect what will happen in the future.Although the growth of practicing balanced scorecard is slow, up to now more organizations dumbfound already immerseed and are applying it.3.2 REFERENCE AND BIBLIOGRAPHY considerReference listReference type8Businessballs.com, equilibrate Scorecard Kaplan and Nortons organizational performance management tool Balance Scorecard Imagehttp//www.businessballs.com/balanced_scorecard.htmElectronic Source9Papaers4You, Guide on How to write University Essays, Coursework, Assignments and Dissertations Definition of balance Scorecard, 2002-2007,http//university-essays.tripod.com/balanced_scorecard.htmlBusiness Knowledge Source, What is a Balanced Scorecard, and what does it leave to do with manufacturing? Definition of Balanced Scorecard,http//www.businessknowledgesource.com/manufacturing/what_is_a_balanced_scorecard_and_what_does_it_h ave_to_do_with_manufacturing_023647.htmlAli, Md. Mohobbot, The Balanced Scorecard (BSC) A Critical Analysis,http//eprints.lib.okayama-u.ac.jp/1391/1/18_0219_0232.pdfElectronic Source ArticleElectronic SourceElectronic SourcePDF mercantilism10Queensland Government, Southbank Institute of Technology, Strategic goals Balanced Scorecard Framework Image http//www.southbank.edu.au/ site/about/ corporate/mission.aspElectronic Source11Balboa, Jun 26, 2005. ECheat Porters quintuple Forces, quantify chain, Balanced Critically evaluation of Porters five forces, esteem Chain Analysis, Balanced Scorecard Benefits of Balanced Scorecard.http//www.echeat.com/essay.php?t=27147Business Knowledge Source, What is a Balanced Scorecard, and what does it have to do with manufacturing? Benefits of Balanced Scorecard,http//www.businessknowledgesource.com/manufacturing/what_is_a_balanced_scorecard_and_what_does_it_have_to_do_with_manufacturing_023647.htmlPartnering to Success, The Balanced Scorecard B enefits from using the Balanced Scorecard,http//www.thebalancedscorecard.com/benefits_bsc.htmAli, Md. Mohobbot, The Balanced Scorecard (BSC) A Critical Analysis Benefits of Balanced Scorecardhttp//eprints.lib.okayama-u.ac.jp/1391/1/18_0219_0232.pdfBeverly Dianne Calhoun, Oct 19, 2004, Using the Balanced Scorecard to Determine collective data Needs Benefits of Balanced Scorecardhttp//www.designbydi.com/documents/BalScrCrd.pdfGreenwich University Course Work Appling a Balanced Scorecard, Case Study ScenarioElectronic Source ArticleElectronic Source ArticleElectronic Source ArticleElectronic SourcePDF atomic number 101Electronic SourcePDF DOCArticleReferenceCASE STUDY 4- FIAT rebirth OF A CARMAKER114.1 Using the information in the case study undertake a SWOT analysis of ordination at the time of Sergio Marchionnes appointment and suggest how a SWOT analysis in 2008 may differ.12SWOT analysis is used for scanning an organization (internal factors) as well as its environment (ex ternal factors). The internal factors let in strengths(S) and weaknesses (W) while the external factors include opportunity (O) and threats (T).13SWOT ANALYSIS FOR FIAT GROUP AUTOMOBILESBelow is a table showing SWOT Analysis before the year 2004.Strengthsweaknesses Fiat offered secernate products. That is it provides the market with a novelty of cars. The companys hierarchy line was long devising it more bureaucratic. Fiat cars were viewed as a quality brand. It lacked well essential core competence lending to ugly and unstylish cars. The company was well reputed. It needed to chief(prenominal)tain its debts. Ability of manufacturing small cars. Licensing agreement with Bosch for financial provide in exchange with the diesel motor motor technology that Fiat had.opportunitiesThreats Fiat had a chance of wining the market function from rivals. Competition with existing automobile firms. The market is ready to accept the new and stylish cars. Partnership agreement with habitua l Motors for giving it them the right to sell its cars. stake of employing new members to the Fiat family.Table 1Below is a table showing SWOT Analysis after the year 2004.Strengthsweaknesses Distinctive competence of designing low cost equivalent four-cylinder engine. Limited resources. Using technology by means of data processor for simulation. Lack of knowledge with regard to entering new markets. For example the Chinese market. Producing new and stylish car designs. Drop in the market share. belligerent advantage of cutting down time to reach the market. Declined performance of the company since Fiat only sold 2000 cars in china, India and Russia. Fiats cars are exploited to have relative fuel efficiency. It is the first carmaker to put forward diesel engines that met the so-called Euro 5 fuel standards.opportunitiesThreats Winning the market share. emulation of authorisation new competitors. Expanding product line with new and innovative stylish cars. Rivalry with existing competitors such as VW and PSA Peugeot Citroen. Entering into joint game for instance, with companies like SAIC (China) and TATA (India). Adverse demographic. For insistence Russian market is it ready to accept the cars offered to them? Entering new geographic markets such as Brazilian, China, India and Russia. Challenge in controlling quality of the car brand. Fiat cars expect to have set about average emissions than any some other competitor due(p) to its fuel efficiency. Risk of employing new members to the Fiat family.Table 2Comparing SWOT analysis before and after 2004The company is able to increase its growth by entering new and emergent markets. As said, Fiat is expecting to have its gross gross revenue from different areas such as outside Western Europe, China, India, Russia and soon clear Germany.Fiat will also be able to increase sales along with its market share whereas before 2004, its sales were dropped market share had declined and a lot of debt was to be paid.W ith introduction of technology, new stylish cars were offered to the market with reducing time at development area so as to start the production as soon as possible.The firm was able to rectify drop offs that it made earlier. For example the licensing agreement with Bosch in exchange with the diesel technology that Fiat had.Below is a table showing a comparison between the two SWOT Analyses.20042008 Sales were dropped, Market share declined and a lot of debt was pending to be paid. Sales along with its market share increased. Fiats core competence had ceased. Developed new competences such as designing low cost equivalent four-cylinder engine, usage of technology, cutting down time to reach the market, relative fuel efficiency, put forward diesel engines. Mistake of licensing with other companies in order to support their finances in exchange with their ability. The firm will not repeat the like mistake of licensing hence it will protect its free-enterprise(a) advantages. The com panys hierarchy line was long making it more bureaucratic. The hierarchy line had become shorter making it little bureaucratic allowing the process to be smooth.Table 3By 2008, nearly of the weaknesses had been reduced due to the rearrangement of the organizational system however, at the same time a lot of improvement has been made. Therefore in order to develop, it is essential that the company takes many risks, as done by the Fiat grouping Automobiles, since it is through this, the company has reached where it is now.4.2 REFERENCE AND BIBLIOGRAPHYReferenceNumberReference listReference type12Legendarydevils, Thread 140 Fiat Cars Wallpapers, Fiat Cars Imagehttp//www.legendarydevils.com/english/2173933-140-fiat-cars-wallpapers.htmlElectronic Source Cover Page Image13Quick MBA Knowledge to Power your Business, Strategic Management specify SWOT Analysis.http//www.quickmba.com/ outline/swot/Marketing Teacher Est 2000, Lesson SWOT Analysis, Definition of SWOT analysis.http//www.mar ketingteacher.com/Lessons/lesson_swot.htmElectronic SourceElectronic Source14Greenwich University Course Work Fiat Rebirth of a carmaker, Case Study Scenario.Tutors notes on SWOT AnalysisArticleBibliographyhttp//www.google.comCASE STUDY 5- THE PROFITABILITY OF UK RETAILERS145.1 Use the perseverance analysis manikin to explain the profitability of the main supermarket chains in the UK.Analyzing profitability of any Industry is done through The Five Forces Model that was put forward by Michael Porter. Beneath is a figure of the model.15Figure 116Below is an industrial analysis showing the profitability of the main UK supermarket chains.SUPPLIERSBargaining power of the suppliers is Low since British firms have command over their suppliers. As said in the case British firms are more experienced and more skillful in their buying power to verbalise better monetary value from suppliers.BUYERSCustomers bargaining power is also Low since the supermarket groups have control over them. As said in the case The UK groups practice massive buying power by utilizing the oligopoly power to impose a higher(prenominal)-than-normal expenditure on their customers.RIVALRYThe competition between existing supermarkets is exceedingly high, due to the fact that there are many groups within this diligence which have similar products / serve ups.SUBSTITUTESThreat of substitutes is high as customers can bewilder to other shops instead of going to the supermarkets since they might be charged with a higher price as compared to other shops providing similar products at a lower price. Secondly, the suppliers could also switch to other firms rather than the British supermarkets due to the buying power exerted by the supermarkets.THREATS OF NEW ENTRANTSWith lots of competition, threat of new entrants is relatively high, since the industry is more profitable in UK. At the same time, UK groups have barriers that cause difficulty for new competitors to enter the industry. Some of them b eing Application of IT in their logistics, Lower Labor costs and High own-label penetration.NumberReference listReference type15Carpenter, M, Bauer, T, Erdogan, B, Flatworld Knowledge, Principles of Management ontogeny Strategy through External Analysis Porters Five Forces Analysis of Market Structure. Imagehttp//www.flatworldknowledge.com/pub/1.0/principles-management/29047web-29047Electronic Source Cover Page Image16BUS 2700 Business Driven Information Technology, chapter 2 Identifying private-enterprise(a) Advantages The Five Forces Model Evaluating Business Segments. The Five Forces Model. Imagehttp//bus2700-spring08.blogspot.com/2008/01/chapter-two-identifying- war-ridden.htmlElectronic Source Image17Greenwich University Course Work The Profitability of UK Retailers Case Study Scenario.Tutors notes on industrial Analysis Five Forces ModelArticle5.2 REFERENCE AND BIBLIOGRAPHYReferenceBibliographyhttp//www.google.comCASE STUDY 6- THE NOVOTEL VALUE CHAIN176.1 Use the VRIO fr amework to quantify Novotels capabilities.18In order to have a sustained competitive advantage the firm needs to evaluate its resources and capabilities done through the VRIO framework. Below is a VRIO framework for the Novotel hotel.CAPABILITIESVRIOImplications for CompetitivenessCustomer service delivery such as hospitality, greetings, warmth.YesNoNoNoCompetitive parityMarketing proficiencys through distribution systems.YesYes/ NoNoNoTemporary competitive advantageFirm infrastructure and procural through good relationships with suppliers.YesYesYesNoSustainable competitive advantageRetention of lag through staff exchange.YesYesNoNoTemporary competitive advantage standardizedized system throughout the locations worldwide.YesYesNoNoTemporary competitive advantageMulti-skilled Staff.YesYesYesYesSustainable competitive advantageTable 1Service design is one of the key resources that Novotel has, making it valuable. It includes the layout of the hotel allowing the customers to easily a ccess the popular spaces such as bars and restaurants.Distribution systems are attained by good relationships with distributors. Novotel has achieved to operate in both individual and corporate business as well as leisure markets.Firm infrastructure and ProcurementNovotels relationships with partners develop a beefed-up bond creating a valuable addition to the organization. Its efficiency allows delivering both economies of scale and scope making it rare and difficult to imitate.Staff retention is the most essential resource required in this industry. To retain and motivate, is a challenge Novotel was competent to do, thus reducing staff turnover through staff exchanges resulting to value creation.Standardization in all the locations worldwide is another benefit that Novotel has allowing the staff to understand basic functions. This technique is valued and rare.Novotels Multi-skilled staff creates an exceptional resource and is most valued. The skills given to them during the ins truct makes them capable of doing multiple tasks.Most of the capabilities conclude to be temporary competitive, since the industry is such that many competitors can imitate most of the capabilities and resources that the Novotel hotel has, directly or indirectly. Hence Novotels most sustainable competitive advantages are obtaining and retaining its multi-skilled staff that can work flexibly as well as having good relationships with suppliers.NumberReference listReference type18tophotelsphuket.com, Top Hotels in Phuket, Thailand, Novotel Hotels and Resorts Novotel logo Imagehttp//www.tophotelsphuket.com/hotels/novotel-hotels-phuket.htmElectronic Source Cover Page Image19Applying the VRIO Framework An Overview VRIO Analysis.http//academic.udayton.edu/DianeSullivan/Other%20Helpful%20Files/Applying%20the%20VRIO%20Framework.docAbraham Z. et al, Pacific Lutheran University School of Business, Vodafone Strategic evaluation VRIO Analysis, 2007.http//www.plu.edu/vennataj/doc/vodafone.docS cott Gallagher, 2004 Why do firm performance differ? internal Analysis VRIO Analysis Updated on 1st Nov 2007,http//falcon.jmu.edu/gallagsr/WDFPD-Internal.pdfGreenwich University Course Work The Novotel Value Chain Case Study ScenarioTutors notes on VRIO AnalysisElectronic Source Word medical student.Electronic Source Word Doc.Electronic Source PDF DocArticle 6.2 REFERENCE AND BIBLIOGRAPHYReferenceBibliographyhttp//www.google.comCASE STUDY 7- THE LEVISS PERSONAL cope with PROPOSAL197.1 What position in the market does Levis occupy (use the strategy clock to characterize its position)?20Bowman derived the strategic clock into four quadrants, having eight dimensions that is to say No fill, Low price strategy, Hybrid, Differentiation, Focused differentiation, Increased price / Standard value, Increased price / Low value, Standard price/ Low value. The clock is compared in terms of Perceived Price and Perceived Benefit or Added Value as shown below.21Figure 1By using the strategi c clock, Levis business environment is positioned to be in the fourth category which is the Differentiation. This is because Levis offers a variety of products that have added value as well as a exchange pension price jolly higher than the normal in order to occupy the consumers needs.Levis products have Quality, Brand Image and Product Design and as a result creates Price premium, Customer Loyalty, giving the company a competitive advantage against its competitors.Due to Levis brand recognition and loyalty, its price offered is also slightly higher than its rivals therefore prevents itself from entering the price-establish competition. As said in the case Due to brand recognition and loyalty they did not enter into price based competition thus controlling reasonable price premiumLevis also provides a wide range of products such as pants, shorts, skirts, jackets, and outwear. As said in the case while blue jeans remain the companys mainstay, the San Francisco based company also sells pants made of corduroy, twill and various other fabrics as well as shorts, skirts, jackets, and outwear.With a premium price, along with its virile brand name, Levis has been able to position itself in the differentiation category, resulting into value-added products, hence gaining higher profit margins.7.2 REFERENCE AND BIBLIOGRAPHYReferenceNumberReference listReference type20Feed the Interns A Daily Bite, Thursday, August 12th, 2010, Levis arent that for dads anymore? Levis Logo Imagehttp//feedtheinternsblog.blogspot.com/Electronic Source Cover Page Image21Dagmar Recklies, April 2001, Literature by David Faulkner and Cliff Bowman, The Management.de The Essence of Competitive Strategy, The Strategic Clock Strategies on the basis of price and value Differentiation strategy.http//www.themanagement.de/ressources/Strategy%20Clock.htmStrategy Explorers, Bases of Competitive Advantage The Strategy Clockhttp//www.strategyexplorers.com/whitepapers/Do-you-have-a-competitive-strat egy.pdfZanthus Corp. 2007 Business Strategy Bowman, C. and Faulkner, D. Competitive and Corporate Strategy Irwin 1996 Bowman Strategy Clockhttp//www.zanthus.com/databank/strategy/business_strategy.php?asprGreenwich University Course Work The Levis Personal Pair Proposal Case Study Scenario.Tutors notes on VRIO AnalysisElectronic Source- ArticleElectronic Source- PDF DocElectronic Source- ArticleArticle22Zanthus Corp. 2007 Business Strategy Bowman, C. and Faulkner, D. Competitive and Corporate Strategy Irwin 1996 -Bowman Strategy ClockImagehttp//www.zanthus.com/databank/strategy/business_strategy.php?asprElectronic Source- ArticleBibliographyhttp//www.google.comCASE STUDY 8- THE VIRGIN GROUP228.1 Does the virgin Group, as a corporate parent, add value to its businesses? If so how?23According to Johnson et al, Corporate parenting is the level of management above that of the business units, and therefore without direct interaction with buyers and competitors. (Johnson et al, 2009, p .172). Below are some of the areas through which the sodding(a) Group corporate parent adds value to its businesses.First the corporate parent has added value in establishing a strong brand name such as being a consumers plump for through which barriers to entry could be overcome. Virgin is a reputed and well cognize brand in the market, thus enabling it to expand itself in stable markets.In addition, the Virgin Group has a good resource management team. Branson together with his expertise and experienced team, review business proposals every week, out of which, appropriate prospects that match with the Virgin brand are then discussed. This enables Virgin to identify industries as well as institutionalized markets in which to enter.Moreover, the corporate parent assists in reducing organizational risks by entering into many joint ventures. Through these ventures Virgin, is able to penetrate new or untapped feasible markets allowing it attain low costs as well as expansion.Furthe rmore, Virgin Groups management style and leadership system is decentralized providing its managers with tractableness in decision making. Branson is mostly involved when it comes to marketing and promotion.In terms of innovation, the brand name itself tends to invite like minded partners to venture new m