Friday, May 17, 2019
Ielt Task 2
Advertising encourages con integralityers to buy in quantity rather than promoting calibre. To what extent do you agree or disagree? Words 281/ Time 45 Whether or not customers are encouraged by advertisers to grease ones palms products in quantity without promoting quality is a controversial question. Some people would say yes with that idea. However, as outlying(prenominal) as I am concerned, I strongly oppose that perception. First and foremost, although nowadays consumers are bombarded with data of products and services, viewers are still decisions-makers.Some people concern intimately quality, others have interest in quantity. But, they more often than not buy products according to their own interests, tastes, income and other performers. Moreover, customers are now increasingly cautious about publicise products, they thus ask for advice from their friends and families, instead of buying them impulsively. In simple terms, it is customers rather than advertisers who decide to purchase a certain product.It is also noted that the main function of advertising is to provide customers with adequate info about a lot of aspects of a product including quality, package, functions, warrantee, and promotion, not only price. In fact, advertising is usually criticized on the ground that it leads customers to follow the advertisers desire. However, according to marketing principles, that advertising merely satisfies consumers information needs. Unarguably, price is an important factor that marketers use to boost sales.Nevertheless, it is more important to remember that the role of advertising is to offer specific information on a product and service. Therefore, advertising simply conveys the message relating to price, rather than use it to attract consumers. To sum up, I believe that consumers have different attitudes toward advertisements because they are influenced by various factors, not only price. The usual perception of advertising as a stimulus for purcha sing in quantity rather than promoting quality is in fact a bias.